I am a huge fan of Audi’s ‘new’ look. The LED eyelash daytime running lights really attract attention on the road. I actually think no other manufacturer has come close when it comes to mimicking the Audi’s LED lights. Unless of course they set the front of the car on fire…that would probably attract more attention.
You may not have known, but Audi released their new 2010 A8 recently. I doubt you’ve seen the previous A8 on the road, as it’s a hugely underrated car, especially in SA where it hasn’t taken off. There are numerous reasons for this, but in my view, the previous A8 was just downright ‘yawn’. Square, large, square and… large. Nothing that made it stand out from the A6, or the Ford Sierra, for that matter.
What makes a super-saloon a super saloon is that it stands out from the rest of the range. It stands out because it costs a shit-load more. It stands out because its owners are not blue-collar workers, they do not frequent drive-thru’s, or park their cars themselves.
So obviously they took this all into account and decided to pull the current great looks from the rest of the range and create a look for the A8 which makes it it’s own. Hell they’ve done it with the R8?!
No, no they did exactly the opposite. They basically took the A4 (read A5, A7 or A6) and stretched it out a little. They’ve actually managed to make the A8 even more boring than the A4. That’s like saying they’ve made Gordon Brown even more boring … impossible.
Below is a picture of the A8, somewhere, it’s there I swear. I just can’t remember which one out of the range it is, or tell the difference for that matter.
Now excuse me, you’ve paid R1 096 000 (Starting price) for a super-saloon and you get a car that looks, not similar, but identical to the R300 000 Audi A4, or the A5 or the A(insert number here)? Are you high?
Imagine, partner of Liebovitz & Malpractovitch arrives at the One&Only in Cape Town in his brand new Audi A8, but they mistake it for the rental A4, and wave him on to the parking lot around the back by the kitchen. These are the types of atrocities that no man who spends a bar on a car can have happen.
This is why the Mercedes S-Class, and BMW 7 will continue to outsell the Audi Cream 20:1. Why, because they stand out of the crowd, not only within their own family, but also on the road between the general riff raff.
Sadly, you will also probably never see the 2010 A8 on the road. Oh…it’ll be there…you just won’t notice it.